Marketing research : text applications and case studies Ramanuj Majumdar

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Publication details: New Delhi New Age International ( P) Limited, Publishers 1991Description: xvi, 365 p. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.83 RAM (Browse shelf(Opens below))	Available		541293

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Previous	658.83 POW Marketing calculator : measuring and managing return on marketing investment	658.83 PRE Marketing research	658.83 RAJ Marketing research	658.83 RAM Marketing research : text applications and case studies	658.83 REI Listening to the voice of the market : how to increase market share and satisfy current customers	658.83 SAL Measurement in marketing research : an alternative framework	658.83 SAY Qualitative methods for marketplace research	Next

Includes bibliographical references and index

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