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Marketing research : methodological foundations Gilbert Churchill, Dawn Lacobucci

By: Contributor(s): Publication details: Mason, OH South-Western Cengage Learning c2010Edition: 10th EdDescription: xx, 604 p. : col. ill. ; 26 cmISBN:
  • 9780324359954
ISSN:
  • 2009934717
Subject(s): DDC classification:
  • HF5415.2.C5 2010
Item type: Books
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