Marketing planning for services Malcolm McDonald and Adrian Payne

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Publication details: Oxford ; Boston Butterworth-Heinemann 1996Description: x, 364 p. : ill. ; 25 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 MCD (Browse shelf(Opens below))	Available		350756

Includes index

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