Marketing planning by design : systematic planning for successful marketing strategy Ralf E. Strauss

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Publication details: Hoboken, NJ Wiley c2008Description: xviii, 350 p. : ill., plans ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 STR (Browse shelf(Opens below))	Available		132528

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Previous	658.802 SMI Marketing communications : an integrated approach	658.802 SMI The handbook of marketing communication	658.802 SMI Creating market insight : how firms create value from market understanding	658.802 STR Marketing planning by design : systematic planning for successful marketing strategy	658.802 SUB Marketing strategy: planning, implementation, and control	658.802 THO Direct marketing in action : cutting-edge strategies for finding and keeping the best customers	658.802 TRO Marketing knowledge management : managing knowledge in market oriented companies	Next

Includes bibliographical references (p. [303]-328) and index

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