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Marketing management support systems : principles, tools, and implementation Berend Wierenga, Gerrit van Bruggen
Publication details: Boston Kluwer Academic 2000Description: xiv, 341 p. : ill. ; 24 cmISBN:- 9780792386155
- 26770
- 658.8 KAP
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.8 KAP (Browse shelf(Opens below)) | Available | 304862 |
Browsing Anna Centenary Library shelves Close shelf browser (Hides shelf browser)
| 658.8 JUN "Marketing, sales and customer services" | 658.8 KAI Marketing management | 658.8 KAM Marketing management | 658.8 KAP Marketing management support systems : principles, tools, and implementation | 658.8 KAP The luxury strategy : break the rules of marketing to build luxury brands | 658.8 KAP Starup | 658.8 KAP Starup |
Includes bibliographical references (p. [303]-323) and index
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