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Marketing management : a value creation process Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher
Publication details: Basingstoke, Hampshire Palgrave Macmillan 2007Description: xiv, 466 p. : ill. ; 26 cmISBN:- 9780333773192
- 2006049380
- 658.8 DUB
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.8 DUB (Browse shelf(Opens below)) | Available | 307282 |
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| 658.8 DOY Innovation in marketing | 658.8 DRU Introduction to marketing concepts | 658.8 DRU Strategic marketing : planning and control | 658.8 DUB Marketing management : a value creation process | 658.8 DUN Inside-out marketing : how to create an internal marketing strategy | 658.8 DUR Chinese innovation and Branding Leaps | 658.8 DUT Service Management |
Includes bibliographical references and index
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