Marketing identities through language : English and global imagery in French advertising Elizabeth Martin

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Publication details: Basingstoke, Hampshire Palgrave Macmillan 2006Description: xv, 286 p. : ill. ; 23 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.10944 MAR (Browse shelf(Opens below))	Available		320666

Previous								Next
Previous	659.10941 FLE Powers of persuasion : the inside story of British advertising : 1951-2000	659.10941 GIE The history of advertising language : the advertisements in the times from 1788 to 1996	659.109438 JOH American advertising in Poland : a study of cultural interactions since 1990	659.10944 MAR Marketing identities through language : English and global imagery in French advertising	659.1095 AIT How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them	659.10951 WAN Brand new china : advertising, media, and commercial culture	659.10952 MOE A Japanese advertising agency : an anthropology of media and markets	Next

Includes bibliographical references (p. 267-279) and index

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