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Marketing communication : new approaches, technologies, and styles Allan J. Kimmel

By: Publication details: Oxford Oxford University Press 2005Description: xx, 299 p. : ill. ; 24 cmISBN:
  • 9780199276950
ISSN:
  • 2005020569
Subject(s): DDC classification:
  • 658.87 KIM
Item type: Books
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Includes bibliographical references and index

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