Marketing calculator : measuring and managing return on marketing investment Guy R. Powell

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Publication details: Singapore John Wiley & Sons (Asia) 2008Description: xiv, 288 p. : ill. ; 23 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.83 POW (Browse shelf(Opens below))	Available		128973

Includes bibliographical references (p. [277]-281) and index

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