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Marketing aesthetics
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Marketing aesthetics
Alex Simonson, Bernd H. Schmitt
By:
Simonson, Alex
Contributor(s):
Schmitt, Bernd H
Publication details:
New York
The Free Press
1997
Description:
xv, 345 p. : ill. ; 23 cm
ISBN:
9781439172926
Subject(s):
Marketing
DDC classification:
658.827 SCH
Item type:
Books
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658.827 RIE
The 22 immutable laws of branding : how to build a product or service into a world-class brand
658.827 RIE
The 22 immutable laws of branding : how to build a product or service into a world-class brand
658.827 RIV
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658.827 SCH
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Includes Index
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