Marketing accountability : a new metrics model to measure marketing effectiveness Malcolm McDonald and Peter Mouncey

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Publication details: London Kogan Page 2009Description: viii, 293 p. : ill. ; 26 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.80072 MCD (Browse shelf(Opens below))	Available		580413
Anna Centenary Library	658.80072 MCD (Browse shelf(Opens below))	Available		580414

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Previous	658.80068404 MCK CIM coursebook : project management in marketing	658.800711 LIC Fundamentals of business marketing education : a guide for university-level faculty and policymakers	658.80072 BUB Applying qualitative methods to marketing management research	658.80072 MCD Marketing accountability : a new metrics model to measure marketing effectiveness	658.80072 MCD Marketing accountability : a new metrics model to measure marketing effectiveness	658.80072 McD Marketing accountability : how to measure marketing effectiveness	658.80072 McD Marketing accountability : how to measure marketing effectiveness	Next

Includes bibliographical references and index

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