Marketing : planning, implementation, and control William M. Pride, O.C. Ferrell

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Publication details: Boston, MA Houghton Mifflin Co c2010Edition: India editionDescription: 564 pISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 PRI (Browse shelf(Opens below))	Available		303963

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Rev. ed. of: Marketing : concepts and strategies. 2006. Includes bibliographical references and indexes

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