Market-driven thinking : achieving contextual intelligence Arch G. Woodside

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Publication details: London ; New York Butterworth-Heinemann 2005Description: xx, 303 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8342 WOO (Browse shelf(Opens below))	Available		331341

Includes bibliographical references (p. 279-291) and index

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