Market segmentation : how to do it, how to profit from it Malcolm McDonald and Ian Dunbar

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Publication details: Oxford ; Burlington, MA Elsevier/Butterworth-Heinemann 2004Edition: [3rd ed.]Description: xxv, 465 p. : col. ill. ; 25 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 MCD (Browse shelf(Opens below))	Available		350751
Anna Centenary Library	658.802 MCD (Browse shelf(Opens below))	Available		435880

Includes bibliographical references and index

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