Market segmentation : conceptual and methodological foundations Michel Wedel, Wagner A. Kamakura

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Publication details: Dordrecht ; Boston Kluwer Academic c2000Edition: 2nd edDescription: xxii, 382 p. : ill. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 WED (Browse shelf(Opens below))	Available		304864

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Includes bibliographical references (p. [345]-370]) and index

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