Market entry in Japan : theory and management in a turbulent era Ulrike Maria Haak and René Haak

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Publication details: Basingstoke, Hampshire Palgrave Macmillan 2008Description: x, 165 p. ; 23 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.840952 HAA (Browse shelf(Opens below))	Available		319425

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Previous	658.84094 KEE Global marketing management : a European perspective	658.840951 ALS Business guide to modern China	658.840951 LAM China now : doing business in the world's most dynamic market	658.840952 HAA Market entry in Japan : theory and management in a turbulent era	658.848 AGG Winning in Asia, European style : market and nonmarket strategies for success	658.848 AGG Winning in Asia, U.S. style : market and nonmarket strategies for success	658.848 CAT International marketing	Next

Includes bibliographical references (p. 131-155) and index

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