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Strategic marketing : planning and control Graeme Drummond, John Ensor

By: Contributor(s): Publication details: Oxford ; Boston Butterworth-Heinemann 2001Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN:
  • 9780750652360
ISSN:
  • 2001277038
Subject(s): DDC classification:
  • 658.84 DRU
Item type: Books
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Published in association with The Chartered Institute of Marketing

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