Image from Google Jackets

Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller

By: Publication details: Upper Saddle River, NJ Pearson/Prentice Hall 2008Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN:
  • 9780131888593
ISSN:
  • 2007003552
Subject(s): DDC classification:
  • 658.827 KEL
Item type: Books
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index

There are no comments on this title.

to post a comment.

Find us on the map

Anna Centenary Library
Copyright © 2023 . All Rights Reserved.
Maintained by 2cqr automation private limited, Chennai..

Powered by Koha