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Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller

By: Publication details: Upper Saddle River, NJ Pearson/Prentice Hall 2008Edition: 3rd edDescription: xxi, 692 p. : ill. ; 27 cmISBN:
  • 9788131719770
Subject(s): DDC classification:
  • 658.827 KEL
Item type: Books
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Includes bibliographical references and index

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