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Strategic advertising management Larry Percy, Richard Elliott

By: Contributor(s): Publication details: Oxford Oxford University Press 2005Edition: 2nd edDescription: xviii, 335 p., 10 p. of col. plates : ill. ; 25 cmISBN:
  • 9780199274895
ISSN:
  • 2005012353
Subject(s): DDC classification:
  • 659.19 PER
Item type: Books
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Includes bibliographical references and index

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