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Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By:

Zeithaml, Valarie A

Contributor(s):

Publication details: Boston ; New Delhi McGraw-Hill Irwin 2009Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN:

9780073380933

ISSN:

2008003660

Subject(s):

DDC classification:

658.8 ZEI

Item type: Books

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Includes bibliographical references and index

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