Marketing strategy : a decision-focused approach Orville C. Walker, Jr., John W. Mullins

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Publication details: Boston McGraw-Hill Irwin c2008Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN:

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Rev. ed. of: Marketing strategy / Orville C. Walker, Jr.... [et al.]. 5th ed. c2006. Includes bibliographical references and indexes

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