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Marketing research David A. Aaker, George S. Day

By:

Aaker, David A

Contributor(s):

Day, George S

Publication details: Hoboken, NJ Wiley c1986Edition: 3rd edDescription: xvi, 677 p. : ill. ; 25 cmISBN:

471838756

ISSN:

85032301

Subject(s):

Marketing research

DDC classification:

HF5415.2.A14 1986 658.8/3

Item type: Books

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Includes bibliographical references and index

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