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Marketing research
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Marketing research
Alvin C. Burns, Ronald F. Bush
By:
Burns, Alvin C
Contributor(s):
Bush, Ronald F
Publication details:
Upper Saddle River, NJ
Pearson/Prentice Hall
2006
Edition:
5th ed
Description:
665 p. ; 26 cm
ISBN:
9780131477322
ISSN:
2005053464
Subject(s):
Marketing research
SPSS for Windows
DDC classification:
658.83 BUR
Item type:
Books
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Includes bibliographical references and index
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