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Marketing of high-technology products and innovations Jakki Mohr, Sanjit Sengupta and Stanley Slater

By: Contributor(s): Publication details: Upper Saddle River, NJ Pearson Education c2005Edition: 2nd edDescription: 470 p. : ill. ; 24 cmISBN:
  • 9788131700556
Subject(s): DDC classification:
  • 620.00688 MOH
Item type: Books
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Includes bibliographical references and index

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