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Marketing : essential principles, new realities Jonathan Groucutt, Peter Leadley, Patrick Forsyth

By: Contributor(s): Publication details: London Kogan Page 2004Edition: 1st Indian edDescription: xviii, 540 p. : ill. ; 25 cmISBN:
  • 9788175542860
ISSN:
  • 2003024860
Subject(s): DDC classification:
  • 658.8 GRO
Item type: Books
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Includes bibliographical references (p. [521]-530) and index

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