Marketing Roger A. Kerin, Steven W. Hartley and Williams Rudelius

By:

Kerin, Roger A

Contributor(s):

Publication details: New York McGraw-Hill/Irwin 2011Edition: 10th edDescription: xliii, 746 p. : col. ill. ; 29 cmISBN:

9780077398255

ISSN:

2001057963

Subject(s):

Marketing

DDC classification:

658.8 KER

Item type: Books

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Includes bibliographical references (p. 682-710) and indexes

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