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Basic marketing research : using Microsoft Excel data analysis Alvin C. Burns, Ronald F. Bush
Publication details: Upper Saddle River, NJ Pearson Prentice Hall c2008Edition: 2nd edDescription: xxix, 4-510 p. : col. ill., col. maps ; 26 cmISBN:- 9780132059589
- 2007039014
- 658.830285554 BUR
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.830285554 BUR (Browse shelf(Opens below)) | Available | 313940 |
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| 658.83015118 FRA Quantitative models in marketing research | 658.83015195 CHA Statistics in market research | 658.83015195 CHA Statistics in market research | 658.830285554 BUR Basic marketing research : using Microsoft Excel data analysis | 658.83050053 MCD Marketing research : international student version | 658.83076 VEN An introduction to marketing experimentation : methods, applications and problems | 658.833 LIN Brand child : remarkable insights into the minds of today's global kids and their relationships with brands |
Includes bibliographical references (p. 489-498) and indexes
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