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Planning for power advertising : a user's manual for students and practitioners Anand Bhaskar Halve
Publication details: Thousand Oaks, CA Response Books 2005Description: 260 p. : ill. ; 24 cmISBN:- 9780761933540
- 2005019506
- 659.1 HAL
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 659.1 HAL (Browse shelf(Opens below)) | Available | 160383 |
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| 659.1 HAC Advertising | 659.1 HAC Advertising | 659.1 HAC Advertising | 659.1 HAL Planning for power advertising : a user's manual for students and practitioners | 659.1 HES The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage | 659.1 IAN Kleppner's advertising procedure | 659.1 JEF Advertising |
Includes bibliographical references (p. [253]) and index
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