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Applying qualitative methods to marketing management research Renate Buber, Johannes Gadner and Lyn Richards

By: Contributor(s): Publication details: New York Palgrave Macmillan 2004Description: xx, 292 p. : ill. ; 23 cmISBN:
  • 9781403916600
ISSN:
  • 2003056406
Subject(s): DDC classification:
  • 658.80072 BUB
Item type: Books
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