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Analysis and interpretation in qualitative market research Gill Ereaut
Publication details: Thousand Oaks, CA SAGE Publications 2003Description: xvi, 176 p. : illISBN:- 9780761972723
- 658.834 ERE
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.834 ERE (Browse shelf(Opens below)) | Available | 164071 |
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| 658.834 CRA The myth of excellence : why great companies never try to be the best at everything | 658.834 DES Methods beyond interviewing in qualitative market research | 658.834 ELM Profiling machines : mapping the personal information economy | 658.834 ERE Analysis and interpretation in qualitative market research | 658.834 EUR Consumer international 2009/2010 | 658.834 HOY Consumer behavior : a marketer's tool | 658.834 HUL Sensory Marketing |
Includes bibliographical references (p. [168]-173) and index
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