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An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium Andrew Ingram and Mark Barber
Publication details: Hoboken, N.J Wiley 2005Description: xvi, 216 p. : ill. ; 23 cmISBN:- 9780470012925
- 2005005166
- 659.14209421 ING
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 659.14209421 ING (Browse shelf(Opens below)) | Available | 127535 |
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| 659.14 CAR Digital marketing for dummies | 659.14 USB Net words : creating high-impact online copy | 659.142 HER Radio's niche marketing revolution : futuresell | 659.14209421 ING An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium | 659.142097309043 Radio active : advertising and consumer activism, 1935-1947 | 659.143 CUR TV commercials : how to make them, or, how big is the boat? | 659.143 WIE Advertising now : TV commercials |
Includes bibliographical references and index
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