Ambush marketing : game within a game Arul George Scaria

By:

Publication details: Oxford Oxford University Press 2008Description: xvii, 217 p. ; 24 cmISBN:

Subject(s):

DDC classification:

Item type: Books

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 SCA (Browse shelf(Opens below))	Available		108140

Previous								Next
Previous	658.802 REE Strategic marketing planning	658.802 RIE Positioning: the battle for your mind	658.802 RYA Winning market leadership : strategic market planning for technology-driven businesses	658.802 SCA Ambush marketing : game within a game	658.802 SCH Marketing strategy : customers and competition	658.802 SIR Integrated marketing communications - a strategic approach	658.802 SMI Making marketing happen : how great companies make strategic marketing planning work for them	Next

Includes bibliographical references (p. [203]-210) and index

There are no comments on this title.

to post a comment.

Back to results

Find us on the map