Advertising, promotion, and other aspects of integrated marketing communications Terence A. Shimp

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Publication details: Mason, OH South-Western Cengage Learning 2010Edition: 8th edDescription: xx, 668 p. : ill.; 29 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.802 SHI (Browse shelf(Opens below))	Available		253291

Includes bibliographical references and indexes

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