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Advertising media planning: a brand management approach Larry D. Kelly and Donald W. Jugenheimer
Publication details: New Delhi PHI Learning 2004Edition: Indian reprintDescription: vii, 144 p. : ill. ; 23 cmISBN:- 9788120325296
- 659.111 KEL
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 659.111 KEL (Browse shelf(Opens below)) | Available | 326736 |
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| 659.11 NAR Communication management | 659.111 CAL Kellogg on advertising & media : the Kellogg school of management | 659.111 GOO Media planning workbook : with discussions and problems | 659.111 KEL Advertising media planning: a brand management approach | 659.111 SIS Advertising media planning | 659.111 SUR Media planning : a practical guide | 659.111 TRO The new positioning: the latest on the world's #1 business strategy |
Includes index
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