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Advertising management with integrated brand Promotion Thomas O'guinn-university Of Illinois, Chris Allen-university Of Cincinnati, Richard J. Semenik-professor Of Marketing And Dean College Of Business Montana State University, Thomas O'guinn, Chris Allen, Richard J. Semenik
Publication details: Australia Cengage Learning 2009Description: 648 p. : ill. ; 24 cmISBN:- 9788131509128
- 659.112 OGU
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 659.112 OGU (Browse shelf(Opens below)) | Available | 303687 |
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| 659.111 SUR Media planning : a practical guide | 659.111 TRO The new positioning: the latest on the world's #1 business strategy | 659.112 JAI Advertising Management | 659.112 OGU Advertising management with integrated brand Promotion | 659.112 SHA Advertising: planning and implementation | 659.113 ROG Campaigns that shook the world : the evolution of public relations | 659.113 SPR Ads to icons: how advertising succeeds in a multimedia age |
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