Advertising management with integrated brand Promotion Thomas O'guinn-university Of Illinois, Chris Allen-university Of Cincinnati, Richard J. Semenik-professor Of Marketing And Dean College Of Business Montana State University, Thomas O'guinn, Chris Allen, Richard J. Semenik

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Publication details: Australia Cengage Learning 2009Description: 648 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.112 OGU (Browse shelf(Opens below))	Available		303687

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