Advertising and the mind of the consumer : what works, what doesn't, and why Max Sutherland

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Publication details: Crows Nest, N.S.W Allen & Unwin 2010Edition: Revised 3rd international edDescription: xii, 366 p. : ill. ; 23 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Anna Centenary Library	659.1019 SUT (Browse shelf(Opens below))	Available	311283
Anna Centenary Library	659.1019 SUT (Browse shelf(Opens below))	Available	580796
Anna Centenary Library	659.1019 SUT (Browse shelf(Opens below))	Available	580797

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Previous	659.1019 SHR The psychology of entertainment media : blurring the lines between entertainment and persuasion	659.1019 SUT Advertising and the mind of the consumer : what works, what doesn't, and why	659.1019 SUT Advertising and the mind of the consumer : what works, what doesn't, and why	659.1019 SUT Advertising and the mind of the consumer : what works, what doesn't, and why	659.102373 PAT Careers in advertising	659.102854678 BLY The online copywriter's handbook : everything you need to know to write electronic copy that sells	659.1042 CRO Advertising myths : the strange half-lives of images and commodities	Next

Includes bibliographical references (p. 338-356) and index

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