Advertising and the mind of the consumer : what works, what doesn't, and why Max Sutherland

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Publication details: Crows Nest, N.S.W Allen & Unwin 2010Edition: Revised 3rd international edDescription: xii, 366 p. : ill. ; 23 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Anna Centenary Library	659.1019 SUT (Browse shelf(Opens below))	Available	311283
Anna Centenary Library	659.1019 SUT (Browse shelf(Opens below))	Available	580796
Anna Centenary Library	659.1019 SUT (Browse shelf(Opens below))	Available	580797

Includes bibliographical references (p. 338-356) and index

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