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Advertising and promotions : an IMC perspective Kruti Shah, Alan D'Souza
Publication details: New Delhi Tata McGraw Hill Education 2010Edition: 2nd reprintDescription: xxx, 987 p. : ill. (some col.) ; 24 cmISBN:- 9780070080317
- 659.1 SHA
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 659.1 SHA (Browse shelf(Opens below)) | Available | 256431 |
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| 659.1 SAT விளம்பர மாயாஜாலம் = Vilambara maayajaalam | 659.1 SAT விளம்பர மாயாஜாலம் = Vilambara maayajaalam | 659.1 SAT A-Z advertising | 659.1 SHA Advertising and promotions : an IMC perspective | 659.1 SHE The religious dimensions of advertising | 659.1 SHE Controversies in contemporary advertising | 659.1 SHI Advertising and promotion : an IMC approach |
Includes bibliographical references and index
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