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Advertising and promotion : an IMC approach Terence A. Shimp
Publication details: Mason, OH South-Western / Cengage Learning c2007Edition: Indian edDescription: 650 p. : ill. ; 25 cmISBN:- 9788131503881
- 659.1 SHI
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 659.1 SHI (Browse shelf(Opens below)) | Available | 303608 |
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| 659.1 SHA Advertising and promotions : an IMC perspective | 659.1 SHE The religious dimensions of advertising | 659.1 SHE Controversies in contemporary advertising | 659.1 SHI Advertising and promotion : an IMC approach | 659.1 SPR Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media | 659.1 STA Advertising | 659.1 SUG Instant advertising |
Includes bibliographical references and index
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