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Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative
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Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative
edited by Peeter Verlegh, Hilde Voorveld, Martin Eisend
Contributor(s):
Eisend, Martin
Verlegh, Peeter
Voorveld, Hilde
Publication details:
Wiesbaden
Springer Fachmedien Wiesbaden
2016
Edition:
1st ed
Description:
xii, 406 p. : ill
ISBN:
9783658105570
Subject(s):
Business - Marketing
DDC classification:
659.1 VER
Item type:
Books
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