Accidental branding : how ordinary people build extraordinary brands David Vinjamuri

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Publication details: Hoboken, NJ John Wiley & Sons, Inc 2008Description: xii, 212 p. ; 24 cmISBN:

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Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 VIN (Browse shelf(Opens below))	Available		130142

Previous	No cover image available							Next
Previous	658.827 VAN Branding : a reference guide to solving your toughest branding problems and strengthening your market position	658.827 VAN Global brand strategy : unlocking branding potential across countries, cultures & markets	658.827 VER Branding demystified : plans to payoffs	658.827 VIN Accidental branding : how ordinary people build extraordinary brands	658.827 WAL Buying in : what we buy and who we are	658.827 WER Building brands & believers : how to connect with consumers using archetypes	658.827 WHE Designing brand identity : an essential guide for the entire branding team	Next

Includes bibliographical references and index

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