About face : the secrets of emotionally effective advertising Dan Hill

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Publication details: London Kogan Page 2010Description: xii, 196 p. : ill., maps ; 25 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1019 HIL (Browse shelf(Opens below))	Available		580598
Anna Centenary Library	659.1019 HIL (Browse shelf(Opens below))	Available		580599

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Previous	659.1014 COO The language of advertising : modern themes in English studies	659.1015118 ERI Dynamic models of advertising competition	659.1019 HIL About face : the secrets of emotionally effective advertising	659.1019 HIL About face : the secrets of emotionally effective advertising	659.1019 MIT Advertising exposure, memory, and choice	659.1019 SHR The psychology of entertainment media : blurring the lines between entertainment and persuasion	659.1019 SUT Advertising and the mind of the consumer : what works, what doesn't, and why	Next

Includes bibliographical references (p. [175]-183) and index

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