A preface to marketing management J. Paul Peter, James H. Donnelly, Jr

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Publication details: Boston McGraw-Hill/Irwin 2011Edition: Twelfth edDescription: xiv, 258 p. : ill. ; 26 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.87 PET (Browse shelf(Opens below))	Available		254245

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Previous	658.87 MOO Market institutions, governance, and development : collected essays	658.87 OGD Integrated retail management	658.87 PER I married an eBay maniac	658.87 PET A preface to marketing management	658.87 PRI How to sell anything on eBay-- and make a fortune!	658.87 RAJ Information communication technologies and globalization of retailing applications	658.87 RAN Transforming your go-to-market strategy : the three disciplines of channel management	Next

Includes bibliographical references and indexes

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