Personality not included : why companies lose their authenticity--and how great brands get it back Rohit Bhargava

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Publication details: New York McGraw-Hill c2008Description: xiv, 300 p. : ill. ; 22 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 BHA (Browse shelf(Opens below))	Available		255295
Anna Centenary Library	658.827 BHA (Browse shelf(Opens below))	Available		404882

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Previous	658.827 BER How cool brands stay hot : branding to generation Y	658.827 BER;1 How cool brands stay hot : branding to generation Y	658.827 BEV Building brand authenticity : 7 habits of iconic brands	658.827 BHA Personality not included : why companies lose their authenticity--and how great brands get it back	658.827 BHA Personality not included : why companies lose their authenticity--and how great brands get it back	658.827 BLA Trademarks	658.827 BRE Cyberbranding : brand building in the digital economy	Next

Includes bibliographical references and index

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