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Personal selling : building customer relationships and partnerships Rolph E. Anderson, Alan J. Dubinsky, Rajiv Mehta

By: Contributor(s): Publication details: Boston, MA Houghton Mifflin c2007Edition: 2nd edDescription: xxiii,497p.:ill.; 26cmISBN:
  • 9780618645701
ISSN:
  • 2005938686
Subject(s): DDC classification:
  • 658.812 AND
Item type: Books
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Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. Includes bibliographical references (p. 479-491) and indexes

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