A new brand world : 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell

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Publication details: New York Penguin Books 2003Description: xix, 220 p. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 BED (Browse shelf(Opens below))	Available		498119

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Includes index

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