A master class in brand planning : the timeless works of Stephen king edited by Judie Lannon, Merry Baskin

Contributor(s):

Baskin, Merry
King, Stephen
Lannon, Judie

Publication details: Hoboken, N.J John Wiley & Sons 2007Description: xliii, 351 p. : ill. ; 26 cmISBN:

9780470517918

ISSN:

2007035534

Subject(s):

Advertising - Management
Brand name products
Branding (Marketing) - Management
Marketing research
New products

DDC classification:

658.827 KIN

Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 KIN (Browse shelf(Opens below))	Available		127776

A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. Includes bibliographical references and index

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A master class in brand planning : the timeless works of Stephen king edited by Judie Lannon, Merry Baskin

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