A Japanese advertising agency : an anthropology of media and markets Brian Moeran

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Publication details: London Routledge Curzon 1996Description: xi, 322 p. : ports ; 23 cmISBN:

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Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.10952 MOE (Browse shelf(Opens below))	Available		176439

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Previous	659.10944 MAR Marketing identities through language : English and global imagery in French advertising	659.1095 AIT How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them	659.10951 WAN Brand new china : advertising, media, and commercial culture	659.10952 MOE A Japanese advertising agency : an anthropology of media and markets	659.109538 ZIR Ad hoc Arabism : advertising, culture and technology in Saudi Arabia	659.10954 BHA Advertising & marketing in rural India : language, culture, and communication	659.10954 CHA Indian advertising : 1780 to 1950 A.D	Next

Includes bibliographical reference and index

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